譯文（字數 3121）：

公司社會責任：一種趨勢化，但它是什么，目的又是什么？

公司社會責任已成為一個全球趨勢，涉及公司，國家，國際組織和民間社會組織。但這遠遠不能清楚公司社會責任的主張，有什么真正的趨勢，是從哪里開始，在哪里發展，誰是項目的主要行動者。如果把它作為一種社會運動，我們必須要問：它是什么運動又由誰執行？這些討論有助于我們反思管理趨勢的形成，并提出如何制定迅速在全球各地推廣的模式，并增加了以下體制變革，特別是對變化中國家之間、公司法人和民間社會組織關系之間的界限的作用。 

公司社會責任的趨勢在三個方面：作為對于地方公司的一個管理框架，一種新的要求；作為一個動員企業行為者協助國家發展援助和作為管理趨勢。每一方面都在中心行為，關系，駕馭團隊和利益中扮演著重要角色。我的例子表明，這些意見比其他的更加準確，另一方面，這種趨勢受到不同利益、因素、起源和軌跡的影響。這些趨勢的多個方便可以解釋它軟弱和流動性的主張的成功。

外文原文（字符數11213）：

Corporate social responsibility: a trend and a movement, but of what and for what?

Corporate social responsibility (CSR) has emerged as a global trend involving corporations, states, international organizations and civil society organizations. It is far from clear what CSR stands for, what the trend really is, where it comes from, where it is heading and who the leading actors are. If one views it as a social movement, one must ask: a movement of what and for whom? The discussions help us reflect on the formation of management trends and how certain models come to flow rapidly and extensively around the globe, following and adding to institutional change – especially to changes in the roles, relations and boundaries between and among states, business corporations and civil society organizations.

The CSR trend in three ways: as a regulatory framework that places new demands on corporations; as a mobilization of corporate actors to assist state development aid; and as a management trend. Each one of these portraits suggests the centrality of certain actors, relations, driving forces and interests. My examples show that no one of these views seems more accurate than the others; instead the movement comprises a bundle of diverse interests, actors, origins and trajectories. These multiple identities of the trend may partly describe its success as well as its contestation, fragility and fluidity.