譯文（字數 2422）：

房地產開發是為人們的日常生活社會主義市場經濟體制發展的支持，使房地產市場成為經濟活動的主體成員，在不斷變化的市場面前。房地產企業要抓住機遇，迎接挑戰，我們必須采用現代營銷理念，現代的營銷技巧大師。中國的房地產市場，甚至經過20多年的市場培育觀念銷售管理的環境中，但在中國房地產誠信，營銷創新，產品創新，并與距離國際社會的管理結構。

1房地產營銷基本知識

1.1營銷理念

市場營銷從營銷的英語單詞翻譯。最早產生于美國，1960年美國市場營銷協會（AMA）確定了委員會的定義：市場營銷是產品無論是從生產商的指導所有的企業活動，進行對消費者或用戶的服務。它具有以下幾方面的含義：

1.房地產市場營銷的目標是滿足消費者對房地產商品和服務的需求。

2.包括現實需求也包括潛在的需求。 

3.房地產市場營銷中心實現了商品交換，完成銷售活動。

4.房地產營銷的方法是發展的綜合營銷活動。

外文原文（字符數 8605）：

外文出處：      《房地產營銷策劃》威廉A.科恩

Real estate development is support for the people's daily lives-47 socialist market economic system development, make the real estate market has become the main economic activity members, in the face of the changing market. real estate enterprises are to seize the opportunities and meet the challenges, we must adopt modern marketing concepts, master of modern marketing techniques. China's real estate marketing and sales management environment even after 20 years of market concepts nurtured, But in China's real estate integrity, marketing innovation, product innovation, and the management structure with the international community on distance. 

1 Real estate marketing elementary knowledge 

1.1 Marketing concepts 

   The market marketing translates from an English marketing word. Most early produces to US, in 1960 the American market marketing association (AMA) defined the committee the definition: The market marketing is the product either the service from the producer guidance all enterprise activities which carries on to the consumer or the user. The real estate market marketing is satisfies the reality or the latent real estate demand comprehensive management sale campaign process through the real estate market exchange. It has following several implications: 

1.the real estate market marketing goal is satisfies the consumer to the real estate commodity and the service demand.  

2.already includes the realistic demand also to include the latent demand.  3.the real estate market marketing center realizes the commodity exchange, completes the sale campaign.  

4.the real estate marketing method is the development comprehensive marketing activity.